Category: Media-OutReach

RIYADH, SAUDI ARABIA – Media OutReach Newswire – 9 May 2024 – Infinix, a trendy tech brand crafted for young consumers, announces its ultimate dual-chip gaming phone, the Infinix GT 20 Pro. Being the only smartphone to offer a dedicated gaming display chip at its price point, it delivers esports-level performance, redefining the mobile gaming experience across hardware and software.
Infinix GT 20 Pro Flagship Launch

Weiqi Nie, Head of Product at Infinix excitedly shares, “Innovation knows no bounds when passion meets technology. The success of the Infinix GT 10 Pro was just the beginning. With the Infinix GT 20 Pro, we have raised the bar higher, introducing a symphony of hardware, software, cooling systems, and cyber-mecha design. It’s not just a phone; it’s a game-changer for professional esports tournaments.”

Furthermore, the introduction of the Infinix GT VERSE elevates gaming, creating a range of products including a laptop, earphones, a smartwatch, and a cooling fan.

Outplay The Rest
The Infinix GT 20 Pro sets itself apart in its price segment with dual chips that bring its performance on par with competitive flagship processors, delivering an unmatched high-performance gaming experience. Featuring the Dimensity 8200 Ultimate 4nm 5G Processor and Pixelworks X5 Turbo Dedicated Gaming Display Chip, it offers esports-level performance and visually stunning experiences, pushing frame rates from 60 FPS to 120 FPS. As the first IRX-certified smartphone launched by Infinix, players can expect a distinctively more immersive gaming experience.

Perform Like A Gaming Beast
The gaming performance of the Infinix GT 20 Pro is underpinned by a Stable Frame-rate Engine that optimizes gameplay by balancing temperature and power consumption, ensuring smooth performance with minimal power usage. It includes Xboost for sustained performance management and employs vertical synchronization to prevent screen tearing. The engine prioritizes gaming resources, guaranteeing a seamless and efficient gaming experience.

A meticulously engineered cooling system employs a 68% larger Phase Change Material (PCM) graphite sheet and a 73% larger VC Liquid Cooling system to improve cooling and heat dissipation efficiency. Additionally, more than 66% of the thermal paste is applied to the primary heat source area for targeted cooling.

The Infinix GT Series is a newcomer in the gaming flagship arena but has quickly become a shining star in the esports field within just one year. Infinix aims to provide users with an esports-level gaming experience, so after three rounds of rigorous professional testing, the Infinix GT 20 Pro has met the standards for tournament-level use and has become the Official Gaming Phone of the PUBG Mobile Super League (PMSL).

The Infinix GT 20 Pro demonstrates exceptional performance and efficiency when handling popular games including MLBB, PUBG, COD, Genshin Impact, and Honkai: Star Rail. Notably, it can upscale Genshin Impact refresh rates to 120Hz through interpolation for super-smooth gameplay.

Designed For Gaming Master
The Infinix GT 20 Pro showcases the Cyber Mecha Design, capturing the Infinix GT spirit of Metal, Power, and Speed with a unique Turbine Blade Pattern for dynamic, high-performance aesthetics. Its Mecha Loop LED Interface offers extensive customization, with eight color combinations and four lighting effects, allowing gamers to personalize their device extensively. Inspired by the intricate structure of beehives, the exterior design aligns with modern gaming’s vibrant aesthetics, making it a standout choice for gamers seeking performance and style.

Key Features
• Bezel-Less 6.78-inch 144Hz FHD+ AMOLED Display
• Clean & Pure OS 2.0 with 2 Major Android Upgrades and 3-year Security Patch Updates
• Dual Speakers with Sound by JBL
• Hyper Charge Mode – 5000mAh Battery & 45W Fast Charge
• Cyber Mecha Design with Customizable & Interactive Mecha Loop Mini LED
• Mecha Loop Game Lighting Effects
• 108MP OIS Triple Rear Camera

Vision Toward A Holistic Gaming Universe
The Infinix GT series was created to satisfy the multifaceted desires of gamers, from gameplay to enabling self-expression and beyond. The Infinix GT 20 Pro builds upon this rich heritage as part of a wider portfolio, introducing the Infinix GT VERSE, Infinix’s gaming ecosystem for all gaming enthusiasts. It features a laptop, earphones, a smartwatch, and a cooling fan, providing a full suite of tools to level up gaming.

Infinix also announces the Infinix GTBOOK, created in in collaboration with Nvdia. It boasts top-tier CPU and GPU technology, advanced cooling solutions, and a high refresh rate display. These features are encompassed within a sleek design that reflects the Infinix GT series’ commitment to cutting-edge, gamer-centric aesthetics.

Official Gaming Phone for PUBG Mobile Super League
The Infinix GT 20 Pro is the Official Gaming Phone for the PUBG Mobile Super League (PMSL). The tournament is set to take place from May 15 to June 9 in Europe, the Middle East, and Africa (EMEA), and from May 22 to June 16 in Central and South Asia (CSA). Infinix is committed to empowering all gamers with essential tools for the ultimate gaming experience.

Pricing & Availability:
The Infinix GT 20 Pro will be available in Mecha Blue, Mecha Orange, and Mecha Silver, with 12+256GB and 8+256GB memory configurations. Pricing will vary by region, with details to be announced at launch.

About Infinix:

Infinix Mobility is an emerging technology brand that designs, manufactures and markets an expanding portfolio of devices worldwide under the Infinix brand which was founded in 2013. Targeting young consumers, Infinix focuses on developing cutting-edge technology embodied in meticulously designed mobile devices that offer refined style, power and performance. Infinix devices are trendy & attainable with the end-user at the forefront of every step forward.

For more information, please visit: http://www.infinixmobility.com/

SYDNEY, AUSTRALIA – Media OutReach Newswire – 1 May 2024 – AlphaX, a leading cryptocurrency exchange dedicated to shaping the future of trading, proudly announces its groundbreaking partnership with Formula 2 (F2) driver Enzo Fittipaldi. This collaboration marks an exciting convergence of high-speed racing and cutting-edge trading technology, aiming for the shared goal of Speed, Innovation, Winning the Future.

Founded on transparency and innovation, AlphaX provides a range of trading solutions for cryptocurrency enthusiasts. From spot trading to advanced derivatives, AlphaX equips users with state-of-the-art tools to navigate the dynamic crypto landscape. Moreover, AlphaX introduces innovative features like Trading Airdrop, rewarding users for trading, and Snipe Meme, a wallet tool for easy on-chain asset purchases. With these advancements, AlphaX continues to redefine the cryptocurrency trading experience.

Enzo Fittipaldi, a rising star in the F2 circuit and scion of the renowned Fittipaldi racing dynasty, embodies innovation and excellence. In the fast-paced realm of motorsports, where split-second decisions can determine victory, speed, precision, and strategy are paramount. AlphaX and Enzo Fittipaldi share a common vision of pushing boundaries and embracing challenges to drive success. Through this partnership, AlphaX aims to engage a broader audience by leveraging the global appeal of motorsports to introduce them to the exciting world of cryptocurrency trading.

“We are thrilled to embark on this exhilarating journey with Enzo Fittipaldi,” said AlphaX’s CEO. “This partnership represents a fusion of speed, innovation, and excellence, as we strive to revolutionize the intersection of racing and trading. Together, we are poised to accelerate into the future, setting new standards of performance and pushing the boundaries of what’s possible.”

As AlphaX and Fittipaldi gear up, the world anticipates the thrilling fusion of racing and trading, paving the way for an electrifying future.

AlphaX

AlphaX Exchange is a pioneering cryptocurrency trading platform dedicated to discovering and promoting value-driven cryptocurrencies. With a strong foundation built by industry veterans and a commitment to user security and satisfaction, AlphaX is your gateway to the future of investment. Join us as we continue to explore the frontier of the crypto market, one successful trade at a time.

Media Contact

Douglas Lee

media@alphax.com

RIYADH, SAUDI ARABIA – Media OutReach Newswire – 29 April 2024 – Sahm, the all-in-one trading app licensed by the Saudi Arabian Capital Market Authority (CMA), is excited to announce its largest promotional campaign to date. Users who open an account during the event will receive lifelong commission-free trading for the Saudi Market and claim free Snapchat shares upon depositing a specified amount.

Sahm is powered by Sahm Capital Financial Company (formerly known as VCFC), which operates in activities related to dealing, custody, and advisory services in securities, under the license granted by the CMA, number (22251-25) issued on October 19, 2022. The app simplifies trading for investors of all skill levels, seamlessly integrating Saudi and U.S. shares, real-time data, robust analysis, various education courses and breaking news.

In addition to the lifelong commission-free trading of Saudi stock, users who deposit SAR 5,000 will receive free Snap Inc. shares worth approximately $50. Furthermore, users who open an account during the event will also receive free real-time U.S. quotes for one year.

Since its launch in December 2023, Sahm app has quickly become one of the most popular stock trading platforms in KSA, ranking in the Top 3 financial apps in both the App Store and Google Play. Sahm app distinguishes itself as the first app in KSA to offer one-click quick switching between Saudi and U.S. stock accounts in real time for both trading and currency conversion. Additionally, the app enables users to create Conditional Orders, a sophisticated and powerful trading tool previously only available on professional trading desks.

To take advantage of this limited-time offer, visit https://www.sahmcapital.com/activitiesr/pre-activity-new?urlType=1&activityId=74&_scnl=1110844&lang=en-US and open an account to claim rewards. 

About Sahm Capital:

Registered in Riyadh, Sahm Capital (formerly known as VCFC) is a joint venture company of Valuable Capital Group Ltd and eWTP Arabia Capital. In October 2023, Sahm Capital received final approval from the Capital Market Authority (CMA) to conduct Dealing, Advising, and Custody services in KSA, making it the first international online brokerage firm to provide online brokerage services in KSA. The company is also a registered member of the Saudi Stock Exchange, Tadawul, as well as its affiliates, the Securities Depository Center Company (Edaa) and the Securities Clearing Center Company (Muqassa). For more information about Sahm, please visit: https://www.sahmcapital.com/

LUX Launches ‘Getting Ready’ Campaign to Inspire Ex-offenders to Re-embrace Beauty and Re-enter Society with Confidence

SINGAPORE – Media OutReach Newswire – 29 April 2024 – LUX, the global beauty brand by Unilever, is proud to launch its new female empowerment campaign, ‘Getting Ready’ today. Through this campaign, LUX, has designed a programme to help women ex-offenders to re-embrace beauty to re-enter society with confidence and dignity. Driven by the belief that Beauty can be a powerful source of strength and by its commitment to promote inclusivity, LUX hopes to empower women ex-offenders to face challenges ahead with strength.Beauty is not just about how the world sees women, it also defines how women see the world. Aligning with this belief, LUX stands as an avid advocate for women to leverage beauty as a source of strength. Yet, women offenders are completely stripped of their femininity and beauty along with their freedom. Nobody needs to harness strength from beauty more than the women ex-offenders who have just been released. This is why LUX and VML Singapore have embarked on the ‘Getting Ready’ project to help women ex-offenders restore their sense of self-worth and identity to better assimilate back into society.

‘Getting Ready’ extends beyond helping women ex-offenders rediscover their beauty. It is a movement challenging social expectations and stereotypes surrounding this marginalised female community.

The ‘Getting Ready’ programme comprises four modules to help women ex-offenders unlock their confidence and build their personal brand as they start their second life. The modules cover tools to overcome negative thought patterns; hard skills to tackle career goals and employment; improving social skills and communication; and image building, with establishing a beauty routine and finding their own style playing a big part in helping the women look good and feel good. In addition, LUX will be equipping these women with hair and beauty essentials to encourage personal grooming. Proper grooming through the act of enjoying a refreshing shower and soaking in the fragrance is the simplest form of self-care women can indulge in to foster their sense of self-worth. Though seemingly mundane, the act of dedicating time to clean and rejuvenate oneself helps women to forge self-love and boost confidence in their own beauty.

The first batch of women who underwent the ‘Getting Ready’ programme had their experience documented in a film which traced their journey of self-discovery and uplifting change. With this documentary, LUX hopes to reach a wider audience and spread awareness about the struggles and stigma these women ex-offenders face on a day-to-day basis, and the support they need to better reintegrate into society.

“Many women ex-offenders struggle with re-entering society and starting afresh as they have lost sight of their sense of self-worth and are unable to live life with dignity. This is in addition to having to deal with the uncertainties shrouding their new life,” said Severine Vauleon, Global Brand Vice President LUX “With Getting Ready, we would like to give these women a chance to properly live their life beyond the label. By helping them cultivate a positive relationship with their individual beauty and self-image, we hope that these women can find themselves and their footing in society again.”

“’Getting Ready’ is not just about helping women ex-offenders regain self-respect; it’s also about initiating discourse about the plight these women face and how we can all involve ourselves in changing unforgiving societal perception.” Hinoti Joshi, Global Managing Partner, VML Singapore, who spearheaded the campaign, commented.

‘Getting Ready’ is a campaign transcending social boundaries and re-instilling hope in women. The impact of this campaign extends far beyond transforming the lives of ex-offenders, but also sparks conversations about providing support to the marginalised female communities out there. Join LUX in its movement to uplift and celebrate the beauty and strength of women everywhere with ‘Getting Ready’.

For more information, please view the videos:

India – https://youtu.be/6MkDCdUDsGk

Indo – https://youtu.be/54woTcut2CM

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society.

Empowering Women By Disrupting Sexist Narratives in the Indian Film Industry: LUX Launches ‘The End’ Campaign.

SINGAPORE – Media OutReach Newswire – 24 April 2024 – VML Singapore and LUX, the global beauty brand under Unilever, has partnered with MX Player, a leading OTT platform, to launch a fresh new campaign that tackles a deeply ingrained issue in Indian cinema: the normalisation of sexism.

The campaign titled ‘The End’, shines a light on how classic Indian films, while undeniably popular on streaming platforms, often portray outdated narratives where men disregard a woman’s clear refusal. This innovative campaign aims to spark conversation and inspire positive change within the industry.

This campaign leverages the power of communications within the MX Player platform in a truly unique way. Instead of traditional ad breaks that disrupt the viewing experience, LUX will utilize ad spaces strategically placed within the films themselves.

For example: The movie plays as expected, up until a crucial scene where a man is acting inappropriately and the woman clearly expresses her dissent. This could be a verbal “No,” a look of discomfort, or any other clear indication of her unwillingness. At this pivotal moment, the LUX ad seamlessly interjects, effectively simulating the end of the movie with end credits. This unexpected end surprises viewers with a new perspective on behaviour that has become normalised.

The campaign showcases such scenarios to emphasise the power of “No” and the importance of respecting boundaries. It features powerful messages about  the importance of consent, demanding an end to sexism the moment it appears, and understanding that a woman’s glowing beauty is never an invitation or excuse for harassment.

For over a century, LUX has empowered women to express their unique beauty and individuality. Their new campaign builds upon this legacy, taking a creative and impactful approach to tackle a significant social issue.

“For decades, films have perpetuated the idea that a persistent man eventually wins a woman’s heart, even if she initially rejects him,” said Severine Vauleon, Global Brand Vice President, LUX | Bath & Body. “While the industry has undoubtedly made strides towards progress, many popular films from the past remain riddled with these outdated sexist scenes. We’re proud to partner with MX Player on this innovative initiative that uses the power of communications to address a social issue.”

By partnering with MX Player, a platform renowned for its diverse library of content reaching a wide audience, LUX showcases its commitment to leveraging its reach for social progress. This strategic partnership ensures the campaign’s message finds a powerful voice and resonates with a vast and diverse group of viewers.

Hinoti Joshi, Global Managing Partner at VML Singapore, who spearheaded the campaign, commented, “This campaign is not about erasing cinematic history. It’s about sparking a conversation and encouraging viewers to critically analyse the narratives they consume. We believe that classic films can still be enjoyed while acknowledging the outdated social norms they sometimes portray.”

The LUX and MX Player campaign has the potential to spark a much-needed conversation within the Indian Film industry. By challenging outdated sexist scenes and promoting narratives that celebrate female agency and respect for boundaries, the campaign can pave the way for a more progressive and empowering future for Indian cinema.

‘The End’ campaign is a call to action, encouraging viewers to critically analyse the narratives they consume and question outdated portrayals of women. It also sends a powerful message to the film industry itself: the audience is ready for stories that reflect a more progressive and respectful portrayal of gender dynamics. 

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society.

About MX Player

MX Player is India’s largest growing OTT platform with a diverse audience base as well as a global reach of 17+ markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka and Maldives amongst others. It currently operates on both, AVoD and SVoD models with a keen understanding of the pulse of the audience, It has recently had several record-breaking shows across genres like Bhaukaal, Aashram, Matsya Kaand, High, Samantar, Dharavi Bank, and Campus Diaries. It is also the only OTT global platform to deploy H.266 technology that cuts down video streaming data consumption by 70%. As per the State of Mobile 2023 Report by Data.ai, MX Player ranks #1 in India and #3 Worldwide in terms of Downloads in Video Streaming.

LUX invites everyone to rediscover the enduring power of its fragrances and to experience firsthand why, after a hundred years, LUX’s signature scents are “Still There.”

SINGAPORE – Media OutReach Newswire –  24 April 2024 – The global beauty brand under Unilever, LUX, a pioneer in luxurious personal care and fragrant soaps, is proud to announce its new campaign, “Still There”, created by VML Singapore, this campaign is a nostalgic journey through time that showcases the enduring appeal and lasting power of its signature fragrances.

Honouring a remarkable 100-year legacy of infusing fine French fragrances into its products, LUX reaffirms its commitment to quality and draws on this proud heritage to highlight the lasting power of LUX’s unique scents, which continue to enchant users decades after their introduction, setting a new standard in the personal care industry.

The concept behind “Still There” is simple yet profound: demonstrating that the fragrances used in LUX soaps not only persist but remain distinctive and captivating over time. To bring this concept to life, LUX undertook an ambitious project to locate and test vintage LUX soaps, some of which date back to as early as 1938. After more than 500 hours of searching and over 75 days of procurement, these soaps were analysed by the esteemed Givaudan Perfumery School. The results were astounding. Descriptors like “Very feminine but with a strong identity” and “Beautiful scent, very opulent, sweet and floral” confirmed that the fragrances had stood the test of time – they were indeed “Still There.”

The campaign sets itself apart through its innovative blend of historical reverence and modern scientific validation. Unlike other campaigns that may rely solely on contemporary appeal, LUX has tapped into its rich archives to prove a point about quality and consistency. This unique approach not only showcases LUX’s commitment to excellence but also bridges generations of users who have chosen LUX soaps for their distinctive and lasting fragrances.

“We are thrilled to embark on this nostalgic journey with the ‘Still There’ campaign, which not only celebrates our rich heritage but also underscores our commitment to quality and innovation,” said Severine Vauleon, Global Vice President, LUX Bath and Body, Unilever “By exploring our archival soaps and demonstrating their enduring fragrance, we pay homage to a century of excellence and reaffirm our promise to deliver unparalleled sensory experiences to our consumers. LUX has always been at the forefront of combining luxurious touches with everyday personal care, and this campaign beautifully encapsulates the essence of what we stand for.”

VML Singapore created this campaign to underscore LUX’s strengths in fragrance longevity and quality, areas where it outperforms competitors. By successfully preserving the integrity of its soap fragrances for decades, LUX demonstrates its superiority in fragrance infusion technology and its deep understanding of consumer desires for enduring and pleasant scents.

As part of the “Still There” campaign, LUX introduced an engaging interactive element with social media influencers to broaden its impact and reach. LUX sent beautifully crafted boxes to selected influencers, each containing four samples of soap powder drawn from different historical periods. These influencers were encouraged to smell the samples and describe the fragrances, capturing their initial impressions and sensory experiences. After recording their thoughts, they opened an accompanying envelope that revealed the age of each sample, some being decades old. The surprise element highlighted the timelessness of LUX fragrances. To connect the past with the present, the box also included two of LUX’s current body washes, demonstrating that today’s products continue to deliver up to 24 hours of lasting fragrance. This creative approach not only emphasised the consistency and heritage of LUX’s quality but also showcased its evolution and adaptation to contemporary beauty standards.

Hinoti Joshi, Global Managing Partner Unilever at VML, Singapore, who spearheaded the campaign, commented, “by weaving together the past and the present in this unique experiential campaign, we’ve highlighted not only the enduring legacy of LUX fragrances but also their relevance and appeal in today’s market. This initiative serves as a bridge connecting generations, proving that truly luxury and exquisite scents are indeed timeless. We are excited to see how this campaign resonates with both long-time fans and new audiences alike, reinforcing LUX’s position as a leader in the world of fine fragrance personal care.”

LUX continues to lead with innovation while staying true to the timeless allure that has defined the brand for a century. “Still There” is more than a campaign—it is a testament to LUX’s legacy and its future in offering consumers the ultimate experience in indulgent and lasting fragrance.

About LUX

LUX is committed to creating indulgent skincare products that provide consumers with a touch of glamour and an exceptional experience. Known for its commitment to quality, LUX continues to harness the power of technology and the finest ingredients to deliver superior product offerings globally.