New york: Pop icon Taylor Swift is facing claims of using artificial intelligence (AI) to market her latest album, The Life of a Showgirl. As part of the promotional campaign, Swift launched a treasure hunt that invites fans to locate 12 orange doors placed in various cities worldwide.

According to Anadolu Agency, each door features a QR code that participants can scan, which opens short video clips, some of which show signs of AI involvement. One such clip features a bar styled in Art Nouveau, with a blurry image of a house in a picture frame on the wall.

In the same scene, a book is shown with missing letters, and the bartender's middle finger appears to blend into an orange napkin he places on the counter - glitches characteristic of AI work. Swift has not yet addressed whether the promotional videos were created using AI.