Helsinki:Parents in Finland have initiated a campaign targeting the "normalization of racist language and symbols" within society. The campaign emerged from discussions on LinkedIn among three concerned parents regarding shifting attitudes towards immigrants and minority groups.

According to Anadolu Agency – English, this initiative has rapidly garnered support, attracting dozens of members. One parent highlighted the growing acceptance of racist slurs, noting their increased visibility in online spaces frequented by young people. Another parent recounted an incident where her eight-year-old child was attacked by teenagers, expressing concern over racism becoming more pervasive in society.

Researchers have emphasized the influence of far-right rhetoric on young people, often masked as jokes or memes, which can normalize discriminatory ideas. A social psychology researcher from the University of Helsinki pointed out that such expressions can make harmful ideas seem ordinary or entertaining.

Finland's Security and Intelligence Service has expressed concern over the use of social media platforms to influence and recruit youth. The issue is underscored by a study from Finland's Police University College, indicating that suspected hate crimes reported to police have reached record highs for the third consecutive year.

Furthermore, a survey by the Finnish Red Cross revealed that 95% of individuals aged 15 to 24 have encountered or witnessed racism online or on social media. The Interior Ministry, in response to these developments, has stated to Yle that police are actively monitoring the situation and emphasized the importance of collaboration with schools and parents to combat extremist activities.