London:Portuguese football star Cristiano Ronaldo has announced the commencement of production on his inaugural television series, "Day 1s," marking a new chapter in his entertainment industry pursuits.

According to Anadolu Agency – English, Ronaldo, 41, shared the development on Instagram, indicating his collaboration with British filmmaker Matthew Vaughn, with whom he co-founded UR Marv Studios in 2025. Vaughn is noted for his work on films such as "Kingsman" and "X-Men First Class."

The series, a scripted drama, delves into the business dynamics of British football, chronicling the narrative of Stanley Dalton, a football agent maneuvering through the complexities of player transfers, negotiations, and commercial deals. British actor Damian Lewis will play Dalton, while former Arsenal forward Thierry Henry and British rapper Dave are also associated with the project.

The concept for "Day 1s" was originally developed by football agent Darren Dein, who represents Thierry Henry. Ronaldo, now retired from international football but still playing for Al Nassr in Saudi Arabia, will act as an executive producer and appear as himself in select episodes, as stated by Carlos Peres, the chief creative officer of the production company.

Ronaldo has not disclosed details regarding the series' release date, broadcasting platform, or the number of episodes, but he did share images of himself with Vaughn, Lewis, and Dave, along with a shot of Brentford's dressing room.