Istanbul: Yandex Trkiye has launched Yandex Ads Boost, a comprehensive advertising and analytics platform designed to assist mobile app and game developers in increasing revenue and expanding their reach in both local and international markets.

According to Anadolu Agency, the new platform integrates analytics and in-app monetization tools into a single interface, allowing developers to manage their growth process from start to finish. Built on the AppMetrica infrastructure, Yandex Ads Boost offers detailed data analysis and user-behavior tracking tailored for technology, product, growth, and marketing teams.

Developers can utilize the platform to monitor technical performance in real-time, evaluate the impact of various ad formats and placements, and access essential metrics such as retention, lifetime value, conversion funnels, audience insights, and revenue reports. Through its expansive global ad network, comprising over 600,000 advertisers and more than 60 demand-side platforms, Yandex Ads Boost aims to enhance revenue streams with brand-safety technologies at its core.

Yandex plans to expand the platform with additional tools for user acquisition and in-app purchases, creating a cohesive ecosystem to support all facets of mobile app growth.

Veronika Zueva, head of Yandex Ads Trkiye, emphasized the platform's capability to unite marketing teams, product managers, and growth experts on a single data panel. Zueva highlighted the extensive Yandex Advertising Network and the advantages it offers to developers through its user-friendly interface, which simplifies ad monetization, analytics, and mediation.

Zueva pointed out Trkiye's impressive digital growth, noting the country's high mobile and internet penetration rates and its global ranking in app downloads. She expressed Yandex's commitment to Trkiye and their excitement about the potential in the market, while also mentioning an upcoming feature for user acquisition to assist mobile app publishers in attracting new users with Yandex's support.