Oslo: Norway will ban the sale of energy drinks to children under the age of 16 starting January 1, as the government announced, citing concerns over health risks linked to excessive consumption.

According to Anadolu Agency, Norwegian Health Minister Jan Christian Vestre stated that the decision aims to protect young people. Reports from NRK news highlighted Vestre's comments on the adverse effects of energy drinks, which include restlessness, sleep issues, concentration difficulties, and potential harm to the cardiovascular and central nervous systems.

The proposal was first introduced in the spring and underwent consultation. The Directorate of Health supported the plan. However, the Norwegian Medical Association, the Dental Association, and the Norwegian Institute of Public Health advocated for a stricter age limit of 18. Stale Onsgard Sagabraten, head of the Medical Association's professional board, expressed disappointment over the government's decision to set the age limit at 16, suggesting a lack of alignment with professional advice and public health policy expectations.

Vestre defended the decision, emphasizing that the government conducted a comprehensive assessment. He acknowledged the arguments for an 18-year age limit but noted that many 16-year-olds are considered capable of making informed choices, which justified setting the limit at 16.

The decision faced criticism from the beverage industry as well. Erlend Vagnild Fuglum, director of the Norwegian Breweries and Beverage Association, argued that the measure was unnecessary. He aligned with the Norwegian Food Safety Authority's view that an age limit is neither necessary nor proportionate and suggested the government should have evaluated the impact of a new ban on marketing unhealthy food and drinks to children, which includes energy drinks.