Monterey: A one-of-a-kind version of Ferrari's first fully electric car has sold for $40 million at a charity auction, setting a record for a new car sold at auction. The bespoke 2026 Ferrari Luce 'Tailor Made' was sold by RM Sotheby's during Monterey Car Week in California. Known as 'Chassis 0,' the vehicle is the first production chassis of the Ferrari Luce program and was specially configured through the Italian manufacturer's Tailor Made customization division.
According to Anadolu Agency, RM Sotheby's stated that the $40 million sale made the Luce the most expensive new car ever sold at auction, surpassing the previous record of $26 million. This previous record was held by a one-off Ferrari Daytona SP3 Tailor Made, which was sold at the same auction in 2025. Ferrari has committed to donating all proceeds from the sale to educational initiatives through the Ferrari Foundation, and the auction house also waived its buyer's premium for this particular sale.
The identity of the buyer remains undisclosed. However, the car itself features a specially developed semi-gloss mother-of-pearl exterior capable of producing green-to-violet reflections depending on the light. It also boasts metallic leather upholstery, bespoke wheels, and specially designed brake calipers. Following the auction, the vehicle will be returned to Ferrari's headquarters in Maranello, Italy, with delivery to its new owner expected in the first quarter of 2027.
Unveiled in May, the Luce marks Ferrari's foray into the fully electric vehicle market, representing a significant shift from the company's traditional combustion-engine sports cars. The four-door, five-seat vehicle is equipped with four electric motors producing a combined 1,050 horsepower and offers a range exceeding 530 kilometers (329 miles). It can accelerate from zero to 100 kilometers per hour (62 mph) in just 2.5 seconds and has a top speed surpassing 310 kph (193 mph). The car's design was developed in collaboration with LoveFrom, the creative studio founded by former Apple design chief Jony Ive and designer Marc Newson.