Istanbul: Egypt's Minister of Tourism and Antiquities Sherif Fathy has urged Turkish investors to increase their involvement in Egypt's tourism sector, offering additional incentives for projects that align with the country's development plans. Fathy communicated this message during an event in Istanbul aimed at bringing together Turkish and Egyptian tourism professionals.

According to Anadolu Agency, the minister was in Istanbul on the sidelines of the Eastern Mediterranean International Tourism and Travel Exhibition (EMITT) 2026. Fathy emphasized that Egypt is ready to provide every possible facilitation for Turkish businesspeople interested in investing in its tourism sector. He highlighted a successful relationship with a Turkish hotel management brand, expressing a desire for this cooperation to grow.

Fathy shared Egypt's tourism achievements, noting a 21% growth in 2025, with 19 million tourists visiting the country. Specifically, tourism from Trkiye saw a 43% increase. He aims for a 10% growth this year, with a target of a 25% increase in tourists from Trkiye. Despite this growth, Turkish tourist numbers have not yet reached desired levels, and Fathy stressed the importance of increasing mutual tourism flows between Egypt and Trkiye.

The minister pointed out that awareness among Turkish tourists and tour operators of Egypt's tourism offerings has increased, with a growing interest in Nile cruises and cultural tourism to sites like the Grand Egyptian Museum and the Pyramids. He emphasized the need for increased seat capacity on existing flight routes to accommodate the rising demand.

Fathy called for joint efforts between the Egyptian and Turkish governments and private sectors to boost tourism potential, suggesting initiatives such as inviting influencers to promote tourist attractions and developing new tourism products. He noted that feedback from Turkish tourists and tour operators has been positive, indicating potential for continued growth.

In conclusion, Fathy highlighted the necessity of expanding air connectivity between Egypt and Trkiye, stating that current flight capacity is insufficient. Both countries need to work together to increase flights and seat capacity, aiming for sustained growth over the next five years to meet tourism demand.