Moscow: Ukraine has intensified its drone strikes on logistics facilities operated by Wildberries, Russia's largest online marketplace, in a significant expansion of its deep-strike strategy. This campaign, which began in mid-July, has seen more than 15 logistics centers targeted in various Russian regions, marking a shift beyond traditional military and energy infrastructure to include logistics networks.
According to Anadolu Agency, Kyiv has accused Wildberries of being part of Moscow's military supply chain, a claim that both the Russian government and Wildberries have denied, asserting that these facilities are purely civilian. The company has condemned the Ukrainian attacks as acts of terrorism. Since July 18, strikes have hit Wildberries logistics centers in regions including Moscow, Tambov, Leningrad, Krasnodar, Volgograd, Stavropol, and Crimea, which was annexed by Russia in 2014.
Wildberries, often compared to Amazon due to its extensive network of warehouses and distribution centers, operates around 200 logistics facilities across Russia and neighboring countries. As of 2024, the company accounted for 47% of all marketplaces in Russia, with a reported gross merchandise value of 6.1 trillion rubles ($76 billion) in 2025. Its CEO, Tatyana Kim, ranked 18th on Forbes' list of the world's richest self-made women in 2025.
According to Kyiv, Wildberries warehouses are used to support Russia's military supply chain, including the movement or storage of military-related equipment and components. Ukrainian President Volodymyr Zelenskyy stated that the targeted warehouses were involved in providing Russian troops with drone components and navigation equipment. The Kremlin and Wildberries have rejected these accusations, with Kremlin spokesman Dmitry Peskov labeling the attacks as targeting peaceful locations.
The campaign began with strikes on major warehouses in Elektrostal near Moscow and Kotovsk in the Tambov region on July 18, resulting in eight casualties. Wildberries has compensated victims with over 40 million rubles (about $508,000). Further strikes continued in Krasnodar, Nevinnomyssk, Voronezh, the Leningrad region, Volgograd, and the Samara region into early August.
Damage estimates vary, with open-source analysis indicating that by July 23, around 10% of Wildberries' logistics network had been affected. Ukrainian media estimated that as of August 3, about 65% of Wildberries' largest logistics hubs were out of service. Overall, attacks have damaged a significant portion of the company's logistics infrastructure, potentially resulting in merchant losses of 214.9-279.6 billion rubles (approximately $2.7-3.5 billion).
Ukraine's campaign aims to disrupt logistic networks that support Russian forces while imposing economic costs by damaging warehouses and disrupting commercial activity. This strategic expansion seeks to make the consequences of the war more visible within Russia and aims to disrupt parts of Wildberries' distribution network, impacting the daily lives of millions of Russian consumers.